Bat Wraps

BatWraps isn’t just a product brand. It’s a platform for athletes to show who they are every time they step into the box. Our role was to build the digital infrastructure that supports that mindset.

We ran digital advertising with a clear focus on players, parents, and teams, pairing bold product visuals with messaging around grip, durability, and self expression. Campaigns were structured to perform during peak baseball seasons while staying active year round for discovery and retargeting.

On the SEO side, we optimized how BatWraps shows up for high intent searches around bat wraps, batting gear, and customization, making sure the brand is visible when athletes are actively looking to upgrade their setup.

We developed email campaigns and automated flows that speak directly to the BatWraps community. From first time signups to post purchase education and repeat drops, emails were built to feel like part of the locker room, informative, motivating, and product forward without feeling salesy.

We also led website design and development, creating a clean, fast, and mobile first experience that puts customization front and center. The site was built to make choosing, visualizing, and purchasing wraps intuitive, while reinforcing BatWraps as a confident, athlete led brand.

The result is a digital experience that works as hard as the players it’s built for, supporting growth, community, and self expression at every level of the game.