Adidem Asterisks

Adidem is a Toronto-based label defined by a multidisciplinary approach to design—shaped by influences spanning art, global urban culture, sports, music, science, and photography. Its world extends across ready-to-wear, objects, and exhibitions.

Our Involvement

• Our work with Adidem focused on translating its multidisciplinary world into a cohesive and scalable digital presence.
• We led digital advertising efforts across search and social, developing audience and creative strategies that reflected the brand’s intersection of art, sport, and global culture. Campaigns were structured to support product drops, ongoing discovery, and sustained brand visibility while maintaining a refined, editorial sensibility.
• We also designed and refined email campaigns and automated flows, shaping customer journeys that felt intentional and on-brand. From first engagement through retention, each touchpoint balanced storytelling with performance, supporting both launches and long-term community building.
• Together, these initiatives helped reinforce Adidem’s digital ecosystem while allowing the brand’s creative expression to remain at the forefront.